A kid spins the prize wheel at the store entrance
The Alpine Skate storefront during Black Friday, with the coffee bar at the door
Tré Coffee Club handing out coffee at the store
DJ playing inside the Alpine Skate store
A Tré latte
Cornhole with the Alpine Skate board on the sidewalk
Alpine Skate staff helping a customer inside the store
A costumed character outside the store
A customer with his coffee outside the store
DJ booth at the store entrance, under the Black Friday screen
A customer resting with her Alpine Skate bag
Interview inside the store

Alpine Skate — 2025

Black Friday.

In-store event. Mar del Plata.

@alpineskateoficial

overview

For Black Friday, Alpine Skate turned its store into an event for a day.

A DJ played inside the shop and Tré Coffee Club set up a coffee bar at the door. Out on the sidewalk there was a prize wheel and cornhole with the brand's board.

deliverables

  • Creative Direction
  • In-store event

talents involved

Photography Magdalena Ruiz
Coffee @tre_mdp
Creative Director @frankklin.p
ready? start a project