Donde empieza
la aventura.

Alpine Skate designs and makes outdoor clothing in Mar del Plata, in its own factory.

For its Colección 2026 the brand opened that factory for the first time and used it as the set. The campaign came out in October 2025, at a difficult time for the Argentine textile industry, and it put in the frame what usually stays out of it: the process, the people and the work of producing locally.

The concept was Donde empieza la aventura: where the adventure begins. Before the mountain or the trip, it begins with the work, the hands and the noise of the machines in the place where every garment is made.

Gonzalo Tacchini shot the series on the factory floor. Daiana Todisco and Lucas Hortiguela walk through the work spaces, between natural light coming in through the beams, rolls of fabric and the machines running.