New 3D logo, two custom typefaces (Kentucky Fried Serif and Kentucky Fried Sans), a photography system shot through a "bucket lens", a global illustration roster, and a new tone of voice. Rolling out first in the UK and Ireland before reaching 150+ countries. The playbook: evolve assets that already had cultural equity instead of starting over.
itsnicethat.comOut of 137 entries, 18 made the Titanium shortlist — the festival's most prestigious award for game-changing creativity. McCann and LePub are the only agencies with two entries each. Jury led by Chaka Sobhani, global CCO of TBWA\Worldwide. Festival runs June 22–26. A new Creative Brand Lion category was also introduced this year.
adweek.comMeta's Threads has operated without a true wordmark since its 2023 launch, relying entirely on the loop icon. Studio Nari's new mark gives the platform a typographic voice of its own — a signal that Threads is settling in as a long-term product, not a Twitter stopgap.
itsnicethat.comAbsolut has always traded in cultural icons — Warhol, Haring, the bottle as canvas. The Madonna campaign follows that logic: treat the artist as an art object, not a celebrity endorsement. Timed to her return to the dance floor, it's a reminder that the best brand-talent collabs feel like peer relationships, not transactions.
adweek.comThe real soccer rivalry is playing out in the ads. Adweek asked creatives to weigh in on who's dominating the World Cup advertising moment — the perennial battle between Nike's storytelling and Adidas's culture play. American Eagle tapped Lamine Yamal; Uber Eats put Gordon Ramsay on the bench. The bracket is heating up.
adweek.comAdCP is positioning itself as the industry's shared technical language for autonomous media buying — the layer that governs how AI agents make decisions across channels on behalf of advertisers and publishers. If it lands, it could reshape how media is planned and bought at scale, shifting power from platform-specific interfaces to whoever controls the agent layer.
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